'Atlas + Link'
Infinite connection and expansion across the world
Designed around the corporate vision of 'infinite connection and expansion across the world.' The circular orbit flowing through the company name represents a global network.
The red applied to the orbit symbolizes passion and energy toward innovation, and the blue symbolizes technical trust and expertise.
The open line, where the two colors blend in a gradient and gradually fade, breaks down boundaries and visually expresses the infinite possibility of communicating with new values.
The solid black typeface set between the red orbit of innovation and the blue orbit of trust represents ATLAS LINK's unshakable foundation that embraces both passion and expertise.
The symbol mark is built around the company name 'ATLAS LINK', wrapped in an 'Open Orbit' of a soft red-to-blue gradient. The left part of the symbol fades softly into the background, symbolizing openness and infinite possibility beyond physical limits and boundaries.
In particular, the open space on the right of the symbol is a 'window of connection' for communicating with new values in the world. In this space, the 'ring' of the Korean name 'LINK' organically joins the 'I' of the English 'LINK' to complete the overall orbit. It visually expresses the brand identity that ATLAS LINK does not remain within a closed frame, but is constantly linked (Link) with the outside world to create infinite synergy.
